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Boutique watch

This month Style Fish travelled to Carlow to check out Elaine Curtis Boutique. It's a tough job...

Boutique:
Elaine Curtis Boutique
122 Tullow Street
Carlow

I really believe that when shopping women buy feelings, not fashion. They buy how the dress makes them feel and most importantly how the shop made them feel. What is really special and very hard to find is a team who truly want to inject those special feelings into each and every customer who walks in through their honesty and experience (Elaine Curtis' team have been with her since the start). Whether it is through the person who spends €500 or the person who pays for a top they

love in weekly instalments, that notion of 'special' is at the heart of every item that is neatly packaged and that is why in my opinion I had even heard about this place from my old piano teacher (and I gave up piano in 2003!).

Spacious and relaxed would be the first words that come to mind upon entering. With an array of labels that would make even Browns Boutique blush it is clear that owner Elaine has a passion and an eye for fashion. (She used to be a designer). With Irish designers Mia O'Connell and the fabulous Tim Ryan first to greet you as you walk through the door they have set the bar. Elaine explains that they are introducing some other very exciting labels soon such as the Belgian label 'Duchess' and American label 'Tucker' aswell as Irish based French designer Sophie Rieu (her eyes sparkle as she anticipates their arrival explaining that she will only succumb to a label she is passionate about). I am sold. Passion for fashion is the name of the game.

Another label we loved is the Belgian label 'Just in Case' which oozes what

this shop is all about - an element of classic, a little quirky but exactly what the customer now wants - good price points. With an array of other labels like Hoss Intropia (eclectic), Diane Von Furstenberg (fab dresses) and Manoush (definitely not for the faint hearted!) there really is something for everyone.

I would love to see more of the fabulous clothes styled throughout the shop to give me inspiration for mixing and matching when I am feeling uber lazy but all in all I felt very Carrie-esque walking out the door having tried on my favourite Cacharel dress, scoured every rail for fear of missing a beat, eaten homemade marshmallows (whipped up by Elaine and her kids) and felt that I would be style fishing in this place again soon.

Catch of the Week: Stone coloured dress by Hoss Intropia from Elaine Curtis Boutique

We heart this Hoss Intropia dress which is not only super stylish but can be worn
two ways (with the V to the front or back) satisfying the flexible fashionista in us all.

Nude colours will continue to be a big trend for the Autumn/Winter and you can
have your recession friendly on trend fashion reduced from €285 to €142.50!

Check out www.elainecurtis.ie for more info and a sneak peak at what's in store.